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About Company

Softland Sp. z o.o. is one of the largest adult supplies wholesalers in Poland, seated in Lublin. Our Company operates since 1990 and more than twenty years of our experience translates into an excellent orientation in the erotic industry and great customer service.

A high level of customer service is our priority

While taking care of high quality customer service, we provide you with an access to the website, which is a modern wholesale platform (B2B). The clear and intuitive website allows our customers to quickly access required information and products. Additionally, the website contains lots of interesting news and promotions. We guarantee continuity in the availability of products, effectively functioning Customer Service, ease of ordering and after-sales communication.

The SoftLine Collection brand

The Softland Company - since 2002 - is an erotic lingerie manufacturer and the founder of the Softline Collection brand. With our own "on-site" manufacturing facilities and technology park - we have a continuous control over the quality of the lingerie produced and we are able to quickly respond to the changing market needs. The Softline lingerie primarily sexy babydolls, bikini sets, dressing gowns, costumes, stockings, an enormous collection of briefs and thongs and accessories. We have also prepared an offer of men erotic lingerie and the Plus Size collection - for full-figured ladies.

Company’s offer

We offer over 9,000 articles selected from offers the largest distributors and manufacturers in the industry from Europe and around the world. We sell a wide assortment including products such as lingerie, vibrators, phantoms, plugs, bullets, beads, cock sleeves and rings, fetish articles, condoms, penis pumps as well as funny gadgets and many others. We are up to date with emerging market innovations and systematically introduce them to our current offer. Many years of experience and cooperation with reliable suppliers allow us to offer proven products at attractive prices, which is why we have the most competitive offer on the market.


Our customers, with whom we are in constant cooperation, include over 200 shops in Poland and 300 abroad - mainly from Russia, Ukraine and Western Europe. A large proportion of our customers are partners working with us for many years. We cooperate with reliable transport companies, which allows us to guarantee timely delivery of consignments, both domestic and abroad.

If you are interested in cooperation with our Company, please follow the link below: Starting cooperation

We offer attractive trading conditions, as well as technical and marketing support.

We are looking forward to doing business with you!